Chatbots – Secure your business’ social engagement

By Tim Oldenhuis

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March 8, 2018 11:21 am

Chatbots have been getting increasingly popular around the world.

Since Facebook introduced chatbots at the F8 in 2016 there has been an increase in Chatbots being used. From then through to today there have been around 100,00 Chatbots installed on Facebook.

As we mentioned in our Website Development trend of 2018 blog, we believe that Chatbots will only become increasingly popular.

There are two types of Chatbots:

Task Oriented (Declarative)

Declarative chatbots are the most popular type of Chatbot. A user can ask a question and get an answer.
Simple questions such as:

Where can I find product x? Can easily be answered by a bot without needing a human trying to find the correct link.

These bots are not as intelligent as conversational bots, and thus we believe that the next type of chatbot will actually do a lot better.

Data-Driven & Predictive (Conversational)

Conversational A.I. in Chatbots is becoming increasingly popular. The most popular examples of this Chatbot are Amazon Alexa and Google Assistant.
It is more personalised than declarative Chatbots because it actually “trains” itself over time as it gets more and more questions.

We believe that Conversational Chatbots are the future, as they are more like talking to a human vs talking to a machine.

An example:

Let’s say you want to order tea from T2. A Declarative Chatbot would only be able to give you basic recommendations, where you have to click buttons for what you want. However, a Conversational Chatbot is able to talk to the customer online, just as if he was talking to the store assistant. The Conversational Chatbot will also be able to learn about seasonal products, whereas a declarative Chatbot doesn’t have this functionality.

We believe that Chatbots are going to play an increasingly important role in both marketing and sales in the next years.

If you would like to know more about chatbots, and if they could work for you. Feel free to contact us.

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