Have a great idea for an app?
Have an amazing idea that you want to launch into the world, or a neat concept to streamline business processes? Futura Digital is happy to provide a free 1-hour consultation to help evaluate your idea either at a café, over the phone, or by virtual meeting (we are based in Newcastle but work with customers everywhere). If you’d like to organise an NDA / Confidentiality agreement beforehand let us know and we’ll send an agreement electronically.
During an initial consultation we’ll ask the following important questions:
- How would you summarise your app in just a few sentences?
- What is your goal/business objectives?
- Who are your target users?
- Who will you app compete with?
During an initial chat, our project team will help evaluate the potential of your idea and help compare your absolute requirements with ‘nice to haves’ to help maximise the potential of your minimum viable product (or MVP). Creating an MVP is an approach designed to help you launch quickly so you can begin getting feedback from your users right away.
Completing a detailed evaluation of competitors in your space is another critical step. Keep in mind that there may be no direct competitors with exactly the same idea, but they might be addressing the same problem in a different way.
After a consultation with the team, we’ll provide a free proposal and estimate to develop your minimum viable product.
What budget do you have in mind?
Building an app requires a budget… and we’re not talking a few hundred dollars. Even mapping out the architecture for a basic app with a couple of core features can set you back a few thousand dollars. To complete a complex business application, the price is more likely to be something like 20-50K. Games and complex apps that work across a number of platforms can cost up > $100k. You also need to factor in ongoing costs like hosting (often $200 a month) and subscriptions. If you are publishing outside of the App Store, you may also need to organise your own Terms of Service and/or insurances.
If you’d like to see some our recent projects please head over here.
Other options to fund your App
Most people don’t have bags of cash sitting around for an app project, but luckily there are other ways to get your idea off the ground. Here are just a few ideas…
- Government Funding – in NSW Minimum Viable Product (MVP) Grants are available – designed to support promising technology startups with the funds needed to gather customer feedback and test their underlying business model.
- Seed Funding – there are a growing number of Accelerators or Funds that will back good ideas. Often all you’ll need to apply is some branding, a 10-page pitch deck, some artwork concepts. Camplify pitched to a Slingshotters with an idea only, and is now a successful company with operations in Australia, the UK and Western Europe. A list of Australian Startup Incubators is available on The Fetch, F6S and Business Review Australia.
What happens next?
Frequently Asked Questions
Do you need a native app?
A native application is a program that has been developed for use on a particular platform or device, for example, an iPhone.
The answer is usually no. Unless your app has a location based component, uses the accelerometer (to detect movement), requires access a voice activation library, or needs to render complex graphics, you probably don’t a ‘native app’. To be clear, we’re not trying to talk you out of the idea completely… but often you might be better off considering a web application for your MVP.
Certain ideas are more effective if they’re built first as a mobile app, but the development overheads are usually greater (and it can take much longer to ship your idea). There are times when creating a mobile app makes complete sense, but even if it’s the best route for your app, it doesn’t always mean you need to start there!
Creating a web application first can help you validate your idea, help you to define your product’s features and functionality, and help save you money while you doing so (it’s more expensive to build a mobile app that works across multiple mobile devices compared to building a single web application).